Saturday, July 12, 2025

Why Are Automakers Building Rockets? Toyota, Honda, Geely, and Hyundai Venture into Space


Major global automakers, including Toyota, Honda, Geely, and Hyundai, are venturing into rocket manufacturing, leveraging their expertise in engineering, production, and automation to tap into the growing space economy. Their goals include launching satellites cost-effectively and creating new revenue streams through space exploration.

**Honda’s Breakthrough in Reusable Rockets**
Japanese automaker Honda has achieved a significant milestone by successfully launching and landing a reusable rocket. Last month, Honda’s R&D subsidiary conducted a test launch from its Taiki launch site in Hokkaido, Japan. According to Honda, the rocket—measuring 6.3 meters in length and weighing 1,312 kg—landed precisely at its designated spot. This success marks Honda’s entry into the space sector, with plans to offer satellite launch services in the future.

**Toyota’s Space Ambitions**
Toyota, Japan’s largest automaker, is expanding its presence in the space industry through its subsidiary, Woven by Toyota. The company has begun developing cost-effective rocket launch systems. Additionally, Toyota has designed a crewed lunar rover called the “Lunar Cruiser” for moon exploration missions, showcasing its commitment to space technology.

**Geely and Hyundai’s Space Ventures** Chinese automaker Geely, which owns Volvo and Lotus, is actively involved in space through its subsidiary Geespace, focusing on satellite manufacturing. Meanwhile, Hyundai is investing heavily in robotics and artificial intelligence to support future space missions, positioning itself as a key player in the space economy.
The shift by automakers into space reflects their aim to diversify beyond traditional automotive markets, capitalizing on the increasing demand for satellite launches and space exploration technologies.

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